About House of Zela
House of Zela is a Rainmaker Studio built for founders and brands who are ready to perform at the level their expertise deserves.
We bring together boundary-pushing creative direction, sharp brand strategy, and revenue coaching under one roof because we believe the brands that win are the ones where creative and strategy work together toward the same goal. Every engagement we take on is guided by one question: is this building toward something real?
When you work with House of Zela you get a partner who is as invested in your success as you are.
Why Rainmaker Studio? One day a client called us just that, and it stuck. We like to make it rain for our clients by making both their bottom lines and brands look great.
How We Work:
Every engagement starts with strategy because we believe that everything that comes after it depends on it.
We lead with creative that is elevated and intentional. We build with your bottom line in mind. And we stay until the work is right. We operate with the clear understanding that showing up beautifully and performing profitably are one goal.
Clients tell us they feel inspired, deeply understood, and genuinely taken care of. We strive to build that into the way we work.
About Our Founder:
Zoe (Berkovic) Zela
Founder, Creative Director & Revenue Strategist
She / He / They
Zoe has spent nearly two decades building things from scratch: businesses, campaigns, brands, and frameworks, and has learned, often the hard way, exactly where talent stops translating into income and why.
Zoe’s creative career began in advertising and fashion photography and grew into full-scale campaign production and creative direction for some of the world's most recognized brands, Nestlé, Similac, Adidas, Umbro, and more. Her work has won industry awards, been represented by top photography agents, and been published in leading publications including Milk, Hooligans, Luna, Babiekins, Parents, Scholastic, and featured in publications like Popular Photography and Click and more. She has art directed, cast, produced, directed, and delivered campaigns at the highest level the industry offers.
When the advertising industry began to shift, Zoe did what she has always done: she pivoted. She launched a social media agency, worked with dozens of businesses, and quickly realized that most of the founders she worked with needed more than better content. They needed a better business underneath it. So she built the Revenue Revolution Framework, a structured methodology for rebuilding the offers, positioning, and client acquisition of expert-led businesses ready to grow.
In her personal life, Zoe made an even bigger pivot, leaving the high-control religious community she was born and raised in, with her children beside her, and nothing but determination ahead of her. As a queer founder who has built life entirely on her own terms, that experience shaped everything about how she works, the willingness to look honestly at what isn't working, the courage to change it without flinching, and the belief that financial independence is so much more than numbers. Zoe understands deeply that financial independence is freedom.
House of Zela is named for her children, the reason she built any of this in the first place.
What We Believe:
We believe in businesses’ ability to be prosperous, keeping the people running them thriving and flourishing.
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We believe great creative and smart strategy aren't separate pursuits. The brands that last are the ones that are beautiful and profitable in equal measure.
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We believe that some of the best businesses are built by people who have the courage to live and work authentically. That's the only way we know how to do it.
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We believe the founders and brands who thrive build much more than successful businesses. They build better lives for themselves, their families and loved ones, their communities, and society at large.
That's the revolution we're here for.
Ready to work together?
15 minutes. Let’s see what we can build together.